Ad Club Bombay : Campaign of the year Advertising Agencies Association of Kerala : T.V. Spots DDB Needham 1989 Pinnacle Awards, New York : Print Ad A & M Delhi : Radio & T.V. Campaign Consumer Products The Triple A Awards Bombay : Press Food & Beverages Ad Club Calcutta : Radio, Best TV Spot, FMCG Products : Consumer Connect Awards
Pioneering Efforts in the Soft Drink Industry First to introduce Dual Format New concepts e.g. Premium Powder, Alphonso Mango, Home made Nimbupani, Ghar ka Range, Aquafun (blue coloured) introduced as a Soft Drink for the first time by Rasna and Bollywood Bite an Indian namkeen in a canister
Cola Cola – introduced as a non
aerated cola at Re.0.50 per glass for
the first time in the world Rasna Shake Up – first Indian shake
mix brand
Recognition at large for Brand and Company Rank no.1 in the beverage category as Most Trusted Brand of India by Economic Times One of the top 15 brands in the country Most preferred brand in SDC category at the FMCG Most Preferred Awards 2003 & 2004 and Consumer
World Award 2004 India’s Greatest Brand Builder – Mr. Piruz Khambatta Young Entrepreneur Award – Dr. Dadabhai Naoroji Millennium Award – Mr. Piruz Khambatta Marketing Man of the Year Award – AMA – Mr. Piruz Khambatta
Ad Club Bombay : Campaign of the year
