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We are Largest Selling
Concentrate manufacturing in the
world with 97% Market Share |
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| Brands |
Sept 2009(%) |
| Rasna Pvt Ltd |
97.2 |
| Coca Cola India |
2.0 |
| Sugar Free |
0.2 |
| C Sip Vitamin C |
0.0 |
| Kissan Mr Fruit |
0.1 |
| Tang |
0.5 |
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| Opportunity through Best
International Prectie Benchmarks |
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Consolidation of Suppliers and Vander Manged
Inventory (VMI) to slash sourcing costs |
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Process and Technical improvements to
lower Production & formulation coats |
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Investments in ERP applications and
technology to improve chain efficiencies |
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| Leading Market Share |
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Consistent no. 1 with a market share of 93%+ |
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Multinational Brands from Gernal Foods, Coca Cola, Unilever,
International Best Foods - no match for rasna |
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Rasna’s Competitive strategy has foced the MNC brands to
withdraw from market |
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| Operations |
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We have largest capacity in asia to make powder concentrate with 7 facilites spread across the country |
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Our backward integration ensures that most of the raw materials are made by us directy or through job work |
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